Hsinchu Science Park, Taiwan, November 05, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for October 2010 totaled NT$439 million, a decrease of 4.91% compared to last month and 51.82% compared to the same month in 2009.

Net sales for January through October 2010 totaled NT$5,255 million, a decrease of 9.66% compared to the same period in 2009.

Sales Report of October 2010 (Unit: NT$K)

Item/Year 2010 2009 YoY(decline) Multimedia IC 431,661 898,051 (51.93)% Others 7,304 13,078 (44.15)% Net Sales in October 438,965 911,129 (51.82)% Year-to-Date Revenue 5,255,162 5,816,796 (9.66)%

Note: Year 2010 figures have not been audited

Item/Month Oct. 2010 Sep. 2010 MoM(decline) Multimedia IC 431,661 452,002 (4.50)% Others 7,304 9,641 (24.24)% Net Sales 438,965 461,643 (4.91)%

Note: Year 2010 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com