Hsinchu Science Park, Taiwan, February 16th, 2011 - Sunplus Technology Co., Ltd. (TAIEX: 2401, LSE: SUPD) today announced its fourth quarter financial results in 2010. The net sales from January to December in 2010 totaled NT$6,130 million, a decrease of 16.6% compared to the same period in 2009. The operating income from January through December in 2010 totaled NT$336 million. The profits after tax from January through December in 2010 totaled NT$774 million, and the earnings per share after tax was NT$1.30 based on the outstanding 596,909,919 shares on December 31st, 2010.

The net sales totaled NT$1,313 million and the operating income totaled NT$1.6 million for the fourth quarter in 2010, and the net income totaled NT$14 million. The earnings per share after tax for the fourth quarter in 2010 was NT$0.02 based on the outstanding 596,909,919 shares on December 31st, 2010.

Sunplus'' 2010 Fourth Quarter Results (Standalone)

Unit: NT$K (except for EPS) 2010Q4* 2009Q4 YoY (decline) 2010Q3 QoQ (decline) Net Sales 1,313,387 2,443,934 (46.3)% 1,390,372 (5.5)% Gross Margin 434,950 833,779 (47.8)% 534,790 (18.7)% Operating Income (Loss) 1,601 278,672 (99.4)% 17,027 (90.6)% Net Income (Loss) 14,342 449,856 (96.8)% 199,140 (92.8)% EPS** in NT$ (Loss) 0.02 0.75   0.33

Unit: NT$K (except for EPS) 2010* 2009 YoY (decline) Net Sales 6,129,584 7,349,600 (16.6)% Gross Margin 2,255,320 2,434,606 (7.4)% Operating Income (Loss) 336,417 586,439 (42.6)% Net Income (Loss) 773,711 381,515 102.8% EPS** in NT$ (Loss) 1.30 0.64

* Important Note: Figures not audited yet
** Based on outstanding 596,909,919 shares on 2010/12/31

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com