Hsinchu Science Park, Taiwan, January 08, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for December 2009 totaled NT$708 million, a decrease of 14.21% compared to last month and an increase of 176.55% compared to the same month in 2008. The sales of multimedia IC for December 2009 was NT$700 million which decreased 13.97% compared to last month and increased 257.8% compared to the same month in 2008.

Net sales for January through December 2009 totaled NT$7,350 million, an increase of 20.62% compared to the same period in 2008.

Sales Report of December 2009 (Unit: NT$K)

Item/Year 2009 2008 YoY(decline) Multimedia IC 700,081 195,662 257.80% Others 7,700 60,270* (87.22)% Net Sales in Dec. 707,781 255,931 176.55% Year-to-Date Revenue 7,349,600 6,093,179 20.62%

*Sales on Others in December 2008 included IP licensing fees from Silicon Image.
*Figures have not been audited 

Item/Month Dec. 2009 Nov. 2009 MoM(decline) Multimedia IC 700,081 813,733 (13.97)% Others 7,700 11,290 (31.8)% Net Sales 707,781 825,023 (14.21)%

*Figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com