Hsinchu Science Park, Taiwan, April 9, 2012 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for March 2012 totaled NT$330 million, an increase of 44.05% compared to last month and a decrease of 18.67% compared to the same month in 2011.

Net sales for January through March 2012 totaled NT$731 million, a decrease of 29.26% compared to the same period in 2011.

Sales Report of March 2012 (Unit: NT$K)

Item/Year 2012 2011 YoY(decline) Net Sales in Mar. 330,610 406,524 (18.67)% Year-to-Date Revenue 731,297 1,033,719 (29.26)%

Note: Year 2012 figures have not been audited

Item/Month March 2012 February 2012 MoM(decline) Multimedia IC 327,538 226,313 44.73% Others 3,072 3,202 (4.06)% Net Sales 330,610 229,515 44.05%

Note: Year 2012 figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD), established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player, portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS). Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please visit Sunplus website at www.sunplus.com.

Sunplus Contact

Spokesperson

Wayne Shen
Vice President
+886-3-5786005#2350
wayne@sunplus.com

Deputy Spokesperson

Joseph Chuang
Administration Div. Director
+886-3-5786005#3120
pr@sunplus.com